BY CHRISTOPHER BRENNAN
NEW YORK DAILY NEWS
Updated: Friday, April 1, 2016, 11:38 PM

No one would have thought to make a hip-hop mixtape about Hamburger Helper, though it turns out the two fit together hand-in-glove.

The boxed pasta brand cooked up five tracks and unleashed the April Fools’ gift on SoundCloud as “Watch the Stove,” riffing off of Kanye West and Jay Z’s “Watch the Throne.”

Some may think that the Betty Crocker stunt was a crock of baloney, though the ad campaign with silly hip-hop seasoning has gone viral and even been called “shockingly great” by music websites such as Billboard.

The tape mixing the 1970s food with contemporary rap styles is led off by “Feed the Streets” and features such lines as “I was whipping up a bowl/ I just came back from the store/ five-star restaurant at home” and “Boy I got too many flavors, you mighta thought it was catered.”

The hit had been played more than 427,000 times as of Friday evening, joined by 500,000 other listens for tracks including “Food for Your Soul.”

“Helper” also released two music videos for the auspicious launch of its music career, featuring the company’s mascot Lefty in both his usual home — the kitchen — and in more unexpected places such as the club.

“We always think of the mom crowd,” General Mills’s Liana Miller told Bloomberg of the songs made by students at McNally Smith College of Music in Minneapolis.

“But on Twitter, our following is a young, urban, millennial guy making Hamburger Helper in his dorm room.”

The social networking site saw the company trending on Friday night, with many users saying they couldn’t help but feel hungry.

See the full article here

Secured By miniOrange